Due to growth needs, a Texas-based senior housing company is looking to add a Corporate Senior Housing Marketing Director to our team. This role will lead the marketing strategy and execution, overseeing brand positioning, campaign development, and occupancy growth across multiple communities.
Core Responsibilities
• Strategic Marketing Leadership: Design and execute data-driven marketing strategies aligned with the company’s mission, occupancy goals, and brand vision.
• Brand Management: Develop and maintain a consistent, compelling brand voice across all communities, ensuring alignment with senior living values and resident experience
• Campaign Development: Create and optimize digital and traditional marketing efforts — including SEO, PPC, direct mail, events, and social media — to drive inquiries, tours, deposits, and move-ins.
• Sales Integration: Partner with sales teams and community leaders to strengthen marketing-sales synergy, improve conversion rates, and support the sales process from inquiry to move-in.
• Content & Storytelling: Capture and amplify resident and community experiences through compelling content, PR, and storytelling to build trust and engagement.
• Performance Measurement: Use analytics, KPIs, and market research to evaluate campaign ROI, refine strategies, and improve results.
• Training & Support: Guide and train Community Marketing Directors or marketing staff to meet conversion targets and deliver relevant, timely marketing events.
• Budget Oversight: Manage marketing budgets and promotional activities to maximize return on investment.
• Industry Standards: Apply knowledge of senior living industry standards, regulations, and competitive market analysis.
Required Skills & Qualifications
• Experience: 5+ years in marketing, with 3+ years in a leadership role; preferably in senior living, healthcare, or hospitality.
• Digital Marketing Expertise: Strong skills in digital strategy, tools, and trends, plus proficiency in traditional marketing channels.
• Leadership & Collaboration: Ability to lead cross-functional teams, collaborate with sales, operations, and design, and influence without authority.
• Communication & Interpersonal Skills: Excellent written, verbal, and presentation skills; strong relationship-building abilities. • Analytical Skills: Proficiency in data analysis, campaign tracking, and performance reporting.
• Industry Knowledge: Understanding of senior housing needs, resident decision-making, and compliance requirements.
In summary: The Corporate Senior Housing Marketing Director is a strategic leader who blends brand vision, data-driven marketing, and sales integration to grow occupancy, enhance resident experience, and strengthen the company’s market presence in the senior living sector.
Materials Science Expert Pay: $80, $150/hour Location: Global, fully remote Job Type: Contractor (~15 hours per week) Schedule: Flexible, you choose the hours and days you work, including weekends if desired We are looking for a highly skilled Materials Science...
...01k Retirement Plan* Health Insurance* Dental Insurance* Life Insurance* Disability Benefits* Paid Time Off (Up to 3 weeks per year)Responsibilities:* Search Engine Optimization (SEO): Conduct keyword research, on-page and off-page optimization, and monitor...
...and client demand. The ideal candidate has at least six years of professional swim instruction experience and is comfortable teaching infants, children, teens, and adults. They should be confident assessing swimmers, adapting instruction to individual needs, and helping...
...Ability to use hand tools and power tools effectively. Excellent problem-solving skills and attention to detail. You must live in the US. About Company You will work for a company that cares about your safety and well-being, with great benefits and offerings...
...including MS Office; some CRM, MLS, DU, and proprietary mortgage software preferred Preferred degree in banking or finance, and a high school diploma or equivalent is required Although not required, having an NMLS license or training is preferred Possess an...